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Inside Edition {Yes We Wed}

Hello and Happy Monday! I’m taking us a bit off the beaten path today. I thought I’d take a small minute away from the weddings (don’t worry they’ll be back) and let you all get a little insight into how YesWeWed.com came to be. Hopefully by now, you’ve visited the About YWW page and gotten a little background on how I first thought of the idea, but if not, here it is in a nutshell.

Back in 2007 (fresh out of college and confused about my career goals, lol) I’d taken on a new interest in wedding & event planning. I began aggressively pursuing the profession, enrolling in a certificate program, accepting an internship, and even booking some pro-bono work from brides I found on Craigslist. It didn’t take long to realize that the internet was definitely the #1 resource for everything…and I do mean EVERYTHING a bride wanted to know about her wedding day.

I was quite impressed with the variety of information which covered everything from “how to word an invitation” all the way to “how to select your wedding day perfume”. Lol <true story! For years, I followed the same websites, the same blogs and forums gaining a heap load of insight and ideas to later share with my clients. At first I found the absence of featured black brides as “interesting” and as those same years passed, I later deemed the same fact to be “ridiculous!” lol Don’t get me wrong, I still love those sites and visit them frequently but I felt like something was missing. I understand not everyone has the time to focus on everything….

I was always taught if you don’t like something the way it is, don’t complain about it, just start your own…and that’s exactly what I did. I’ve launched YesWeWed as an opportunity for us to be seen, heard and celebrated. For now, I’m just sharing real weddings but I hope to grow the site and make it a forum of members to share ideas, voice planning frustrations and all those special moments that come with planning your special day. For laughs, here are a few drafts of different names I originally tested before deciding on YesWeWed.com! Thank goodness for my friends who kept it real with me and made me change the name like twice! Haha

^ PHASE 1: “LuvBlackLuv” – The blog is for people who love black love, so I’ll call it “Love Black Love”, right?! lol So simple… The domain address for LoveBlackLove.com was already purchased, so I said I would do LuvBlackLuv.com. I just knew this would be a hit but I didn’t like the fact that the word “love” was spelled that way. It was just a bit too much for me for I decided to take it back to the drawing board.

 ^ PHASE 2: “BlackertheBerry” – Okay, so before you laugh… (haha, probably too late right?)… I STILL don’t know what I was thinking when I thought of this name. I won’t even try to justify this one…it’s just wrong! The design is lovely thanks to my girl, college roommate, and amazing graphic designer – Amina Hammond (she just got married last month, YAY!), but I had to find something in else. In short – the name was cute, but tasteless… :/

Design Draft #1

^ PHASE 3: “YesWeWed” – 3rd times a charm right? In this case, it was. After much thought I finally decided on YWW. I don’t remember exactly how I came up with it. As inspiration, I had recently bought a photo book of black weddings called “I Still Do” (which you should definitely check out, btw). I liked the ambiguity of the name in the sense that it didn’t say the work “black” or “African-American” in the title. The title lets you know it’s about weddings but doesn’t scream “for black people only!” allowing for other races to pick it up and at least turn through a few of the pages. Even if they don’t buy it, they’ve seen it and may refer a friend.
 

Design Draft #2

 

I also wanted the name to feel communal, inclusive – something that said “we” or “us”. I just started stating random phrases that came to my head knowing that it was on the tip of my tongue, just had to get it out… “I Still Do”, “When We Do”, “Yes We Will”, “Yes, We Do” …after about a good 20 minutes of this monotonous  back and forth, I finally thought of “Yes We Wed”. I immediately liked it, but didn’t love it. Seconds later, I realized it was VERY much like President Obama’s campaign slogan “Yes We Can!”…and THAT’S when I knew I had chosen the right name. What better representation of black love do we have than our President and First Lady, Barack & Michelle Obama! LOVE THEM!!! Haha I was ecstatic to have finally found a name I loved and I don’t think I’ll ever ever regret! :)

Design Draft #3

Design Draft #4

After a few trial runs, we finally came up with the wonderful name and design that we have now. A lot of thought was put into everything from color, font, the size of the images…all of it. We hope you like the final product and look forward to bringing you more! In closing, I’d just like to point out that this blog is about celebration, not segregation. I appreciate love in all its shapes, colors and sizes. ♥   

Until next time, please do tell me your thoughts on the naming process? Did you laugh out loud at some of the other names? What would you have named your blog? I’m curious to hear thoughts. :) ttyl 

– Emerald

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4 Comments (+add yours?)

  1. BWoodb
    Sep 26, 2011 @ 17:59:02

    Yea, those were some interesting names. Thank God you kept thinking it through. Remember I had to keep changing the name of a special creation. : ) I did like name Blacker the Berry. However, it doesn’t compliment the purpose of the website. Then again, maybe it does. Just kidding, YesWeWed is the unique name that compliments with the website’s image . A good job from a well thought out plan. Again, I say, “CONGRATULATIONS.”

    Reply

  2. Mona L
    Dec 20, 2011 @ 13:43:29

    Thank you for creating such a wonderful site! I look forward to future features as well as being featured myself! I am recently engaged and in the midst of planning my nuptials and a sister needs to be visually stimulated!! God Bless You and your hardwork is definitely noticed!

    Reply

    • Emerald
      Jan 18, 2012 @ 11:20:41

      Mona, thank you so much for this kind note. I really do appreciate it. Be sure to email me your pics. I’d love to see them. :) Happy planning!

      Reply

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